OVERVIEW

Even as of date, ecommerce market is at a teenage stage and is expected to see huge growth over the next four to five years. Increasing number of internet users, ease and security in making online payments and fast & reliable logistics has attracted global retailers to go live and sell online. The increase in online retailing business has obviously created demand for ecommerce professionals. However, there is not much formal training or education available for ecommerce professionals. This workshop attempts to explain what exactly ecommerce and online retailing is, how online stores are built & marketed and what are the available job prospects in this industry. Through this workshop students and Entrepreneurs will understand the entire ecosystem, technicalities and marketing involved in online retailing Additionally, for better understanding and holistic view of the ecommerce ecosystem the workshop will give a detailed overview of the fundamental processes & considerations essential to successfully launching an online store. We will explore questions ranging from, "which ecommerce platform is right for my business," to "what does an ecommerce start-up budget look like." Using real world examples & case studies, we will cover a wide range of successful ecommerce strategies to help propel ideas into action.

PROGRAMME OUTLINE